SUCCESSFUL WEB MARKETING CAN IMPROVE YOUR BUSINESS PERFROMANCE
With the shift to a digital world, a company has endless opportunities to interact with their customers and learn more about how they behave and what they want to purchase. These numerous touch points can be confusing and overwhelming at times. However, understanding the opportunities to differentiate a company’s products and services through these touch points makes the effort worthwhile.
A starting point in building a competitive advantage is understanding your website visitors – what they are looking for and how they are behaving. You need to know how your visitors interact with you across all channels – Organic, Paid Search, Social, Referral, Adwords, Email marketing, etc.
Even once you’ve compiled web engagement data, identifying actionable insight can be overwhelming. How often have your eyes glazed over looking at your Google Analytics (GA) account?
What is the answer – understanding begins with a question not numbers. The question formulates an assumption and your direction of inquiry. Assumptions can be turned into goals (KPIs) and then actions that can be tested and measured. Analyzing the resulting data from your changes can tell you whether your assumption was correct and if your actions delivered the desired outcome.
The DVA Web Reporting Service provides the basis for this questioning, testing, and measurement. In addition, the service assists in setting realistic goals (KPIs) and then it monitors performance to track the benefits realized. Reports enable comparison of current week’s activity to historic performance (12 weeks) to spot areas for improvements and the resulting gains in performance.