How are data visualizations built and what are they used for?
DVA use Tableau Software to construction visualizations which then form the base for Dashboards. Dashboards consist of interactive charts, graphs, and also provide the ability to drill down to analyze the data in more depth. They offer a level of ease of use and high level of interactivity that does not exist in other forms of BI delivery tools.
The DVA Dashboards are designed to support decision making by meeting specific business user information needs and requirements. For example, Dashboards are used to display metrics (KPIs) that immediately inform the users how activities are progressing and what actions should be taken to improve performance.
View how DVA created two Dashboards using Tableau Software to address the issues of improving customer profitability and customer retention. These illustrations are just a couple of examples of how data visualizations can be turned into Dashboards aimed at improving business performance by monitoring KPIs.